Unwritten Korea

일상 · Area of life

Public & Everyday Life

Speed, crowds, neighbors, superstitions and the small habits that surprise visitors most.

Habits & beliefs
A delivery rider on a scooter speeding through a Seoul street

빨리빨리

Ppalli-ppalli: where Korea's 'hurry, hurry' culture came from

Thirty-minute delivery, elevator door buttons pressed twice, a 428 km expressway built in under two and a half years. How Korea became the country of 빨리빨리, what it cost, and what it's like to live with.

Big ideas in this area
빨리빨리Ppalli-ppalli한Han